Tengram Capital Partners, a middle-market private equity firm, sold HRB Brands, home to Alberto VO5, Zest, and Coast, to Sodalis Group, a European-based beauty and personal care platform.WHO: HRB Brands is a haircare and skin cleansing business comprised of 20 iconic and well-known brands including Alberto VO5, Zest, Coast, Brut, Pert, Sure, Zero Frizz, Rave, SGX NYC, and Thicker Fuller Hair, among others. HRB’s brands are present in over 30 million households across the Americas.Tengram Capital Partners and its predecessor and successor, Windsong Global, are private equity firms exclusively focused on investments in leading middle-market consumer companies that own strong, recognizable brands. Tengram and Windsong invest in traditional "growth," but also in "restructuring/turnaround" and “carve-out” situations. Other investments include Algenist Beauty, Revive Beauty, Lilah B, Lime Crime, JVN Beauty, Pipette Baby, and Cos Bar.Headquartered in Lodi Vecchio, the Sodalis Group is the leading Italian group in the health, beauty, and personal care market, a highly dynamic multi-brand and multichannel player with strong positions in mass market, pharmacy, and perfumery. The group has been active for more than 25 years and has a history of organic growth and acquisitions across Sodalis Pharma, Sodalis Beauty, and Sodalis FMCG. The business has a team of over 1,900 people and is headquartered in Lodi (Italy) and has five international branches with offices in France, Germany, Portugal, and Spain, five research laboratories, and five cutting-edge production sites, located in Italy, France, and Germany.